The Dip

SO YOU WANT TO QUIT?? OKAY...

Quit for an hour… take a break... quit for a day… quit for a weekend… quit for a week…Get refreshed and GET BACK AT IT when you come back!!!

The Big Idea: Recognizing “The Dip”

Godin defines The Dip as the tough spot between starting and succeeding—where enthusiasm wanes, effort spikes, and rewards feel distant.

The secret?Learning to distinguish between a dip worth pushing through and a dead end where quitting is the smartest move.

Three Key Lessons from The Dip

1. Strategic Quitting is Winning

Godin argues that quitting isn’t failure—it’s strategy. Letting go of unfruitful paths creates space for excellence.The goal isn’t to persevere at everything; it’s to focus on the endeavors that truly matter.

2. Be Exceptional, or Walk Away

Success comes from being the best in the world at what you do—not dabbling or settling for mediocrity.This principle requires bold choices and the discipline to commit deeply or let go.

3. The Dip as a Test

When the going gets tough, the tough get strategic.The dip isn’t a reason to quit; it’s proof that you’re on the path to something worthwhile.The struggle refines your focus and separates the average from the exceptional.

Personal Insights

I’ve applied The Dip countless times in coaching and business. One particular moment stands out:When faced with a project that drained resources but produced minimal results, I embraced Godin’s advice.I pivoted, redirected my energy, and ultimately created something far more impactful.

This clarity has been invaluable—not only for my growth but for the success of those I coach.

How This Book Helps You

Whether you’re a business leader, entrepreneur, or someone pursuing personal goals, The Dip teaches you how to:

• ✅ Evaluate whether your current path is worth the effort

• ✅ Focus on what will make you exceptional

• ✅ Overcome challenges with intentionality and strategy

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Your Next Step

Are you facing a dip in your journey?

Before you decide to quit or push through, read “The Dip.”Let it guide you toward intentional decisions that prioritize long-term success.

Still want to quit?Seek wise counsel, create an exit strategy, and move forward to the next chapter with confidence.

Get with a professional coach that can help you see the way out—whether it’s time to quit or push through The Dip!